A right to raise prices that had never been used

Emergent3 has been on HubSpot since the beginning. What started as a sales tool grew into the operational backbone of their entire business. Quoting. Billing. Subscriptions. Renewals. By the time they were acquired and scaled into one of the biggest providers in their space, HubSpot was not just a platform. It was their revenue engine.

For years, their contracts included a clause allowing for an annual inflation-adjusted price increase. It was never acted on. Not because they did not want to. Because enforcing it manually across 500+ active subscriptions, with renewals coming in every week, would have taken hundreds of hours a year. The clause sat dormant. The money went uncollected.

The alternative was to move off HubSpot billing entirely. Handle pricing through a separate tool.

But Emergent3 is built on HubSpot. Pulling billing out would mean a fragmented tech stack. A separate quoting system. A separate billing system. More tools to maintain. Worse reporting across the board.

A training overhead that would cost more than the problem it was solving.

“The clause had been in our contracts for years. We just never had a clean way to act on it.”

Preston Keller, CEO, Emergent3

Automated inside HubSpot, invisible everywhere else

We built a custom code solution that runs entirely within HubSpot's workflow engine.

When a renewal approaches, the process triggers automatically. It calculates the new inflation-adjusted price based on the customer's current subscription. It creates a new subscription at the updated rate. It removes the old one. Every customer ends up with a single active subscription. Billing continues without interruption.

The new subscriptions feed directly into Emergent3's finance stack, keeping QuickBooks in sync. No manual reconciliation needed.

From the customer's side, the experience is a single email notifying them of the upcoming price change. Nothing else. Internally, the team does not touch it. The process runs on schedule, every time, across every renewal. What used to be an unresolved item on the roadmap is now invisible infrastructure.

• 500+ active subscriptions running on automated price ramps
• Hundreds of hours saved per year vs. manual processing
• Zero additional tools added to the tech stack
• Finance stack stays in sync automatically via QuickBooks

“It should feel like nothing happened. The price updated, the customer got an email, and everything kept running.”
Preston Keller, CEO, Emergent3